Deconstructing Product Design
The Movado watch makes two statements about time.
1. Time is less important than style
2. Time is not a concern for the wearer
Both these statements helped elevate this watch as a symbol of status.
If it were in silver that would be an improvement. I find gold to be pretty ugly, just speaking for my self.
A minimalist statement communicating complex messages across social and cultural strata … if you see a cabbie with one, a surgeon, a teacher — your reaction will be contextualized, depending on your identity, the honesty of your lifestyle, and world view.
This watch would be worn by a man who values simplicty with style; a man who needs to be able to tell the time without an ostentatious display of either money or gadgetry.
Your email address will not be published. Required fields are marked *
Notify me of new posts by email.