Deconstructing Product Design
Most people realize that the real genius of King Gillette’s invention was not the safety razor itself but the disposable blade which required ongoing purchases. This made him a very wealthy entrepreneur and a celebrity. Nevertheless, Gillette was an outspoken opponent of capitalism (decrying competition to be the “root of all evil”). He was a social-engineer as well having presented detailed plans for pollution-free cities and grand communal living complexes encased within massive glass domes as early as 1894. Take that Bucky.
Coincidentally, less than a week ago I bought a vintage Gillete Safety Razor – just so I can stop buying and throwing away plastic cartridges every week. Yes, Gillette created an endless money stream with his inventions, but I think they perfected the shave decades ago and have since only perfected the money machine with disposable plastics (ughh).
I will be receiving my newly purchased 40 year old razor in the mail within a couple of days, will have one less instance of plastics in my life, and may even get a better shave out of the deal.
I love my basic metal-and-plastic version, and I wish we’d all use them so that we could reduce the amount of silly plastic waste going into the earth.
Looks good next to the Old Spice, Jade East, and Canoe bottles.
the best shaver all the time but they will be rusted anyway..
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