Deconstructing Product Design
To me a standup toothpaste tube is one of those simple ideas that once you see it you have to wonder why someone didn’t think of it 50 years earlier.
That said, this is not the best design. IMO, the smaller ones are better designed, because
1. you can stand them upsidedown so the toothpaste readily comes out when you open it.
2. it uses less plastic and takes up less space
I agree with Michael. The upside down design is better (with a wide, round cap like the new ketchup bottles), but it doesn’t seem to be available in the U.S. This package seems designed to cheat you of toothpaste, to wit:
1. It’s impossible to tell how much toothpaste is inside, except by weight. The paste is actually in an interior bag which could be much smaller than the exterior shell, for all I know. Likewise, there’s no way to tell how much has been used up as you go.
2. Sometimes the valve at the bottom malfunctions and doesn’t create a vacuum inside, making it almost impossible to get any more toothpaste out.
3. Even when it works properly, you can’t squeeze out every last iota of toothpaste like a regular tube.
4. I haven’t noticed the nozzle to be neater than other designs. You still get toothpaste inside the cap if you aren’t careful. Sometimes air bubbles reverse down inside the bag and when you squeeze, a big blog of toothpaste comes out by accident.
This is the stand-up design I like better:
I think I like the original tubes better. It seems like i waste less toothpaste with them. This design doesn’t really make me want to change my habits. It offers me something promising… but neverless seems to fail. The neat squeeze. They don’t always squeeze so neat and just create a different kind of mess.
It has a clean look, and reminds me of a dentists office.
I guess in small bathrooms where real estate is pretty small, going up is the only better way.
2 problems with this design for me:
1. too much plastic, not good for the environment. I prefer products that don’t generate a lot of waster and can be reused. Why aren’t there any refillable toothpaste containers? They are already available for soaps.
2. You cannot get the last drop, as a few people already mentioned. The same applies to the standing bottles of lotion.
My kids use the bubble gum flavor in this Tube. They have experienced difficulty with removing the lid once the spout gets gummed up with dried toothpaste – the regular tubes seem to be easier.
I think this design missed out on the feedback cues. I feel I am wasting toothpaste because I cant squeeze the tube to death because of the rigidity of the plastic around the lid. I feel frustrated when I give the tube a good squeeze and all I get is air because of the air valve on the base of the Tube.
I do like the stand-up feature since I can keep it in a cupboard away from my toothpaste eating two year old!
Totally loses the Roy Lichtenstein effect of a 7.8 oz tube contorted across the counter top with its cap oozing of human frailty and a reminder of the perils of gingivitis if its not consumed in due time.
Interesting that the logo orientation communicates that it is o.k. to lay it down. How do you tell when its empty?
Perhaps its time for a new toothpaste container semiology … the past efforst are more anal than oral.
typo on “efforts”
That’s a lot of stuff just to hold toothpaste. I like metal tubes because I can hammer the last milligram of paste out. But I guess it’s like the Onion headline: “Comb technology: Why does it lag so far behind toothbrushes and disposable razors?”
I am trying to obtain a tube of Crest toothpaste in a metal tube to replace the one I mistakenly used that belonged to a friend for whom I was housesitting. Can anyone tell me where I can get one?
Crestfallen in Billings, Montana
My wife and I love these. I have tried all of them and always come back to this one. Just looks good, works perfectly for me and no more needing to have those tubes rolled up or roll them up so they can be used after someone else has used it. Uses less space on the countertop.
Most people do not realize that this unique container is designed to work in an upright position. It should NOT be tipped or inverted to get the toothpaste out. If properly used, the toothpaste comes out easily and completely. If not used properly, the toothpaste is more difficult to squeeze out, and seems to create air bubbles. Properly used, it is one of the cleverest containers I have ever seen.
I have invented and patented a new type of squeeze bottle that solves all of the neat squeeze problems. It is clear so that you can always see the liquid, and it keeps the liquid always pressed neatly towards the nozzle.
It is US Patent no 8,408,426 B2
I explain how it is different at my web site at http://www.sqzlbottle.com
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