Kimberly Elam, On Product Design

Gerry Manacsa
Wednesday, August 5, 2009

Just added to the DPD web site — Principal Contributor Kimberly Elam writes on the nature of product design:

It’s fascinating how some products become parts of the fabric of living and the collective subconscious long after they have disappeared. The silhouette of the rotary dial telephone still communicates the idea of a telephone to teens who have never dialed a phone that was corded to a wall outlet. Similarly, few teens have ever had a Coke in a glass iconic bottle, yet the familiar shape of the bottle still resonates…

Read the complete essay


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