Deconstructing Product Design
When the G4 cube arrived, it was the first time I had wanted a computer more for its appearance than for what it could do.
Though a failed product commercially, the innovative, candy-shelled design of the G4 Cube brought attention back to the Mac after many loyal Mac users had begun lounging about the PC pool, pondering a dip. As a group, designers often chose products that reflect their design aesthetic and the G4 Cube brought many of us back into the Apple fold, if not for the Cube itself, at least for what it represented — the power of design to inspire innovation.
I often get ridiculed for my ownership of a Cube. I bought mine from a friend. Mine never suffered from the cracks that others suffered from, but I was amazed by the engineering that went into it – just try pulling out the innards from inside – the way the handle pops out is truly extraordinary.
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