Deconstructing Product Design
Brilliant. It is about time someone rethought the Rx bottle. You can clearly read on the flat panel display, all appropriate information clearly without having to circle around a cylinder. They’ve even included more in-depth details hidden in a pouch in back label.
Of course my favorite part is the foam rings that go around the cap. These help you quickly identify whose meds are whose. Or if you’re a pill lover you can easily categorize your meds with a rainbow of colors.
…I’ve never see these! I may have to start going to Target for my drugs. Seriously.
Experience/interaction design at its critical best! This bottle design communicates in straightforward journalistic fashion – Who/Whom, What, When, How, and the Where – shelf of a medicine cabinet or standing in a drawer – creates order where fumbling used to prevail.
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